Jozef Toth
Strategic AI product and design exploration
I help ambitious organizations turn emerging AI possibilities into clear product direction, working experiences, and tangible innovation.
From enterprise platforms to creative AI experiences, I work at the intersection of strategy, product design, systems thinking, and emerging technology.
Experience spanning
AI is changing how products are imagined, built, and experienced. But most organizations do not need more noise. They need someone who can quickly understand complexity, connect the dots, and shape new possibilities into something clear, credible, and useful.
That is where I work best.
I bring together strategic thinking, product design, creative exploration, and hands-on execution to help teams move from ambiguity to direction — and from direction to something tangible.
What I do
Strategic AI exploration
I help teams explore where AI can create real value — in products, workflows, content systems, and user experiences. Not as hype, but as something useful, believable, and worth building.
Product and platform design
I shape complex digital products and internal platforms with a focus on clarity, structure, usability, and adoption — especially in environments where scale, compliance, and consistency matter.
Tangible AI experiences
I turn abstract AI opportunities into working concepts, prototypes, and experiences people can understand, react to, and align around.
Creative storytelling through AI
I use narrative, design, and generative tools to make emerging ideas visible and compelling — whether through interactive concepts, visual systems, or new forms of communication.
Selected work and explorations
A few examples of the kinds of problems I've helped shape and solve.
AI experience for leadership audiences
Designed a creative AI-driven experience that helped leadership audiences engage with emerging technology in a more human, memorable, and tangible way — combining playful interaction, personalized content generation, and shared live moments.
Enterprise content creation and workflow systems
Helped shape integrated tools and workflows that made it easier for teams to create, structure, and prepare digital content across channels — with strong focus on usability, consistency, and operational flow.
Modular website authoring
Contributed to the design of a modular website-building experience that made page creation, editing, and publishing more intuitive, scalable, and structured for teams working within shared templates and governed workflows.
AI video workflow exploration
Exploring how AI can compress the path from idea to production-ready content — helping creative teams move faster from concept, to visual direction, to generated assets and narrative-driven output.
Zostaň doma
Co-created a public-interest digital initiative during COVID that helped make critical information easier to understand and ultimately reached a very large share of the Slovak online population.
Open-source and international digital work
Earlier in my career, I founded and grew a digital agency working with organizations across multiple continents, spanning media, entrepreneurship, nonprofit, and open-source ecosystems.
How I think
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AI should create clarity, not just output.
The value of AI is not in novelty alone. It is in helping people move faster, think better, and do things that were previously too hard, too slow, or too fragmented.
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Innovation becomes real when it becomes tangible.
Ideas gain momentum when people can actually see them, try them, and respond to them.
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Good product thinking connects strategy, systems, and experience.
The best solutions are not isolated screens. They connect business goals, workflows, constraints, and human needs.
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The most interesting work happens in ambiguity.
I enjoy frontier spaces where the answer is not obvious yet — where exploration, taste, and judgment matter.
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Generalist does not mean shallow.
My strength is quickly understanding complex challenges, learning what is needed, and bringing the right pieces together into a strong direction.
About
Jozef Toth
I'm a strategic AI product and design generalist with a long-standing habit of stepping into complex challenges, connecting the dots quickly, and shaping new possibilities into something clear and tangible.
Since 2000, my work has spanned digital product design, enterprise platforms, startups, content systems, open source, and creative technology. Over the years, I've founded and scaled a digital agency, worked with international organizations and major brands, helped shape enterprise tools and workflows, and explored new ways of making technology more useful, understandable, and real.
Today, my focus is on AI-native product thinking, creative exploration, and designing experiences that make emerging possibilities credible, practical, and engaging.
I'm especially interested in the space where strategy, product design, systems thinking, and storytelling come together.
Banska Bystrica, Slovakia, Europe
Current focus
Right now, I'm focused on AI-native product thinking, tangible AI experiences, and systems that connect strategy, content, and execution.
I'm also building Kexo, a chat-based AI weight-loss coach, and exploring an AI video production tool for creative content teams.
Open to
I'm always interested in thoughtful conversations around AI product direction, strategic exploration, advisory work, and early partnerships with teams building what's next.
Whether you're exploring a new opportunity, shaping an AI-enabled product, or looking for a strong strategic creative partner — feel free to reach out.